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DX Promotion Policy and DX Strategy

DX Promotion Policy and DX Strategy

Last updated: January 20, 2020

In light of changes in the business environment, such as population decline, labor shortages, and diversifying tourism needs, Shimanami Co., Ltd.
is promoting DX (digital transformation) through the use of digital technology and data to realize sustainable and desirable operation of roadside stations and tourist hubs.

This page introduces our DX promotion policy and DX strategy

１. DX Promotion Policy (DX Vision)

By moving away from traditional business operations that rely on manpower and experience and instead utilizing digital technology and data in management, we aim to build a management foundation that enables stable business operations even with a small number of staff.
By promoting DX, we aim to streamline and standardize operations, improve the value of customer experience, make it easier for employees to work, and contribute to the sustainable development of regional tourism.

２. Background to promoting DX

The roadside station and tourism businesses operated by our company face significant seasonal fluctuations and chronic labor shortages.
In addition, the dependency of work on individuals and the reliance on paper and manual work could pose a risk to business continuity in the future.

To address these challenges, we are positioning DX as a means to resolve management issues and are working on it step by step and realistically

３.DX Strategy (Specific Initiatives)

①. Labor saving/improving work efficiency
  • Expanding cashless payments
  • Introduction of ticket vending machines and self-service reception
  • Reduce telephone calls (use of IVR and web guidance)
②. Standardization of work and elimination of dependency on individuals
  • Visualization and documentation of business flow
  • Development of digital manuals
  • Digitalization of information sharing
③. Utilizing data to improve operations
  • POS data and sales data analysis
  • Improving product mix and sales floor layout
  • Optimizing staffing

４.DX promotion system

The CEO is the ultimate leader in promoting DX, with the Business Reform Promotion Office as the core organization.
In cooperation with each facility manager, we are building a system that emphasizes on-site improvements.

５.DX Roadmap (Overview)

  • Short term : Promoting labor savings and operational efficiency (up to 1 year)
    In order to address the chronic labor shortage and increased workload during busy periods, we will first prioritize reducing the number of workers required for on-site operations and improving efficiency.
  • Mid-term : Utilizing data and AI to improve operations (1-3 years)
    We will utilize data accumulated through short-term measures to "visualize" operations and operations and improve decision-making.
  • Long-term : Promoting tourism digital transformation and regional collaboration (3-5 years)
    By utilizing the digital infrastructure established by the mid-term, we will develop digital transformation to improve the value of tourism services as a whole and promote regional collaboration.

６. Initiatives for the DX Certification System

We are currently applying for the DX Certification Program promoted by the Ministry of Economy, Trade and Industry.
Through this program, we aim to continuously improve our DX promotion system and increase transparency, and become a company that is trusted by society.

We will continue to work towards sustainable business operations and increasing regional value through DX