DX Promotion Policy and DX Strategy
Last updated: January 20, 2020
Shimanami Co., Ltd. is
promoting digital transformation (DX) to realize sustainable and desirable roadside station and tourist hub operations through the use of digital technology and data, in light of changes in the business environment such as population decline, labor shortages, and diversification of tourism needs.
This page introduces our DX promotion policy and DX strategy
１. DX Promotion Policy (DX Vision)
Our company aims to move away from traditional operations that rely on human resources and experience, and instead utilize digital technology and data in our management to build a management foundation that enables stable business operations even with a small team.
By promoting DX, we will improve the efficiency and standardization of our operations, as well as contribute to enhancing customer experience, improving employee well-being, and the sustainable development of regional tourism.
２. Background to promoting DX
Our roadside station and tourism business is subject to significant seasonal fluctuations and faces the challenge of a chronic labor shortage.
Furthermore, the reliance on individual employees and paper-based, manual processes pose a risk to the future continuity of our business.
To address these challenges, we are positioning DX as a means to resolve management issues and are working on it step by step and realistically
３.DX Strategy (Specific Initiatives)
- ①. Labor saving/improving work efficiency
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- Expanding cashless payments
- Introduction of ticket vending machines and self-service reception
- Reduce telephone calls (use of IVR and web guidance)
- ②. Standardization of work and elimination of dependency on individuals
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- Visualization and documentation of business flow
- Development of digital manuals
- Digitalization of information sharing
- ③. Utilizing data to improve operations
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- POS data and sales data analysis
- Improving product mix and sales floor layout
- Optimizing staffing
４.DX promotion system
Our DX (Digital Transformation) initiatives are being driven by the CEO as the highest-ranking officer, with the Management Reform Promotion Office as the core organization. We are
working in cooperation with the heads of each facility and have established a system that emphasizes improvements starting from the field.
５.DX Roadmap (Overview)
- Short-term: Promoting labor-saving and operational efficiency improvements (up to 1 year)
In order to address chronic labor shortages and increased workload during peak seasons, we will prioritize labor-saving and efficiency improvements in on-site operations. - Medium-term plan: Enhanced operations through data and AI utilization (1-3 years)
We will utilize the data accumulated through short-term measures to improve the visibility of operations and management, and to enhance decision-making. - Long-term: Promoting tourism DX and regional collaboration (3-5 years)
We will leverage the digital infrastructure established during the medium term to develop DX for improving the overall value of tourism services and fostering regional collaboration.
６. Initiatives for the DX Certification System
Our company is in the process of applying for the DX certification program promoted by the Ministry of Economy, Trade and Industry.
Through this program, we aim to continuously improve our DX promotion system and enhance transparency, striving to become a company trusted by society.
We will continue to work towards sustainable business operations and increasing regional value through DX