What is " Shimanyami Shoten "?
"Shimanyami Shoten," a regional brand that promotes the charms of the Shimanami Kaido and Imabari,
was established in 2025 by Shimanami Co., Ltd.
■Main Initiatives
In fiscal year 2025, the company is working to promote the charms of the region through "product development."
They are cultivating lemons using abandoned farmland on the island and creating products using lemons grown on their own farm.
They are creating products using lemons grown on their own farm.
In addition, by collecting substandard (B-grade) citrus fruits from producers on the island and commercializing them,
they are effectively utilizing resources that would otherwise be discarded and contributing to the revitalization of the region.
What is " Shimanaminosuke "?
Captivated by the nature and beautiful scenery of the Shimanami Kaido, I moved from the city to Imabari City.
Currently, I am involved in the activities of "Shimanyami Shoten" and working to promote the charm of the region.
Name: Shima Naminosuke (male)
Position: Super Executive Producer
Duties: Promoting the charms of Shimanami Kaido and Imabari
Birthday: November 17th (age unknown)
Hobbies: Traveling and trying out different foods
Personality: Although he looks tough, he is calm and gentle like the Seto Inland Sea
Recent news: He's gained a little weight from eating too much delicious food
Past activities
We introduce our efforts in developing products that utilize local resources. We also post on Instagram
Shima Naminosuke Cycling T-shirt
A collaboration product between Shimanami Co., Ltd. and Cafe VIA Shimanami.
This is an original "Shimanaminosuke" T-shirt created in collaboration with Cafe VIA Shimanami, a cafe on Ikuchijima Island in the Shimanami Kaido.
[Colors] White / Gray / Light Blue
[Sizes] S / M / L / XL
Shimanyami Cycling Jersey
A collaboration product between Shimanami Co., Ltd. and Cafe VIA Shimanami.
This is an original Shimanyami cycling jersey, jointly produced with Cafe VIA Shimanami, a cafe on Ikuchijima Island along the Shimanami Kaido.
[Sizes] S/M/L/XL/2XL
Thoughtful Handkerchief
A collaborative product between Shimanami Co., Ltd. and Shichifuku Towel Co., Ltd.
This towel handkerchief is part of the "Imabari Towel" brand, created in collaboration with Shichifuku Towel, a towel manufacturing company in Imabari City, Ehime Prefecture.
Shimanyami Lemon Cheesecake
This lemon cheesecake uses lemons from Oshima Island in Imabari City, Ehime Prefecture.
The lemons are carefully grown on our own farm.
Shimanyamise and cheesecake
is made with Setoka citrus fruit from Omishima Island in Imabari City, Ehime Prefecture, and Hakata salt, a specialty of Hakata Island in Imabari City.
It is a Setoka cheesecake made with a focus on locally sourced ingredients.
Iyokan Roll Cake
product between Shimanami Co., Ltd. and Fumido Confectionery.
Produced in collaboration with Fumido Confectionery, a confectionery manufacturer in Imabari City, Ehime Prefecture.
This roll cake uses Iyokan citrus fruit from Omishima Island in Imabari City, Ehime Prefecture.
Shima Naminosuke Petit Candy
A collaborative product between Shimanami Co., Ltd. and Rise Co., Ltd. A
cute tin containing mandarin orange flavored candies.
Convenient for carrying around, and can be used as a trinket box after the candies are gone – a two-in-one item!
[Available in 3 colors]
Shima Naminosuke Travel Sticker
Original stickers from Shimanami Co., Ltd.
The design is packed with memories of Shimanaminosuke's journey along the Shimanami Kaido.
[Types] 6 types in total
Shimanyami Magnet
These are original magnets featuring Shima Naminosuke and scenes from the Shimanami Kaido.
[Types] 4 types in total
Shima Naminosuke plush toy
This plush keychain has a soft, fluffy, and smooth texture that makes you want to keep touching it.
Its palm-sized design makes it perfect for carrying around.
Take it with you on your Shimanami Kaido trip or as a memento of your journey.
Shima Naminosuke Plastic Model-Style Keychain
This unique, model-kit-style keychain features sticker designs of travel companions.
With its playful design, it's the perfect, slightly unusual souvenir from the Shimanami Kaido.
Shima Naminosuke Gacha Keychain
These Shima Naminosuke gacha keychains are only available at roadside stations along the Shimanami Kaido.
With a wide variety of 8 different designs, it's a surprise which one you'll get! Each design is adorable and perfect as a souvenir of your trip or as a collectible.
[Types] Total 8 types
Shimanyami Lemon Jakoten
A collaborative product between Shimanami Co., Ltd. and Aoki Kamaboko Store.
Produced in collaboration with Aoki Kamaboko Store, a fish paste shop in Ehime Prefecture.
uses lemons from Oshima Island in Imabari City, Ehime Prefecture.
The lemons are carefully grown in-house.
Shimanyami Lemon Jakokatsu
A collaborative product between Shimanami Co., Ltd. and Aoki Kamaboko Store.
A joint production with Aoki Kamaboko Store
, a fish paste shop in Ehime Prefecture. This is a fried fish cake made with lemons from Oshima Island in Imabari City, Ehime Prefecture.
The lemons are carefully grown in-house.
Shimanyami Lemon Menchi Katsu
A collaborative product between Shimanami Co., Ltd. and Beecock Foods Co., Ltd.
Produced in collaboration with Beecock Foods, a food manufacturer in Ehime Prefecture.
This minced meat cutlet uses lemon juice and zest from Oshima Island in Imabari City, Ehime Prefecture, and domestically raised chicken.
Home-grown lemons
These are specially cultivated lemons grown on Oshima Island in Imabari City, Ehime Prefecture, by Shimanami Co., Ltd