What is " Shimanyami Shoten "?
"Shimanyami Shoten," a regional brand that promotes the charms of the Shimanami Kaido and Imabari,
was established in 2025 by Shimanami Co., Ltd.
■Main Initiatives
In fiscal year 2025, the company is working to promote the charms of the region through "product development."
They are cultivating lemons using abandoned farmland on the island and creating products using lemons grown on their own farm.
They are creating products using lemons grown on their own farm.
In addition, by collecting substandard (B-grade) citrus fruits from producers on the island and commercializing them,
they are effectively utilizing resources that would otherwise be discarded and contributing to the revitalization of the region.
What is " Shimanaminosuke "?
Captivated by the nature and beautiful scenery of the Shimanami Kaido, I moved from the city to Imabari City.
Currently, I am involved in the activities of "Shimanyami Shoten" and working to promote the charm of the region.
Name: Shima Naminosuke (male)
Position: Super Executive Producer
Duties: Promoting the charms of Shimanami Kaido and Imabari
Birthday: November 17th (age unknown)
Hobbies: Traveling and trying out different foods
Personality: Although he looks tough, he is calm and gentle like the Seto Inland Sea
Recent news: He's gained a little weight from eating too much delicious food
Past activities
We introduce our collaborations with local businesses and our efforts to develop products that utilize local resources.
Instagram.
Some products are available for purchase at Michi-no-Eki Yoshiumi Ikiiki-kan, Hakata S.C. Park Marine Oasis Hakata, Tatara Shimanami Park, or through online shopping
Shima Naminosuke Cycling T-shirt
A collaboration product between Shimanami Co., Ltd. and Cafe VIA Shimanami.
This is an original "Shimanaminosuke" T-shirt created in collaboration with Cafe VIA Shimanami, a cafe on Ikuchijima Island in the Shimanami Kaido.
[Colors] White / Gray / Light Blue
[Sizes] S / M / L / XL
Shimanyami Cycling Jersey
A collaboration product between Shimanami Co., Ltd. and Cafe VIA Shimanami.
This is an original Shimanyami cycling jersey, jointly produced with Cafe VIA Shimanami, a cafe on Ikuchijima Island along the Shimanami Kaido.
[Sizes] S/M/L/XL/2XL
Odorless face towel
A collaborative product between Shimanami Co., Ltd. and Nishi Senko Co., Ltd.
Using the technology of Nishi Senko in Imabari City, Ehime Prefecture, platinum nanoparticles are attached to the fibers to suppress the growth of odor-causing bacteria. This face towel is less prone to unpleasant odors.
[Colors] Light Blue / Gray / Pink
Shima Naminosuke Woven Towel
A collaborative product between Shimanami Co., Ltd. and Shichifuku Towel Co., Ltd.
This is an "Imabari Towel" brand product, produced by Shichifuku Towel, a towel manufacturing company in Imabari City, Ehime Prefecture.
Thoughtful Handkerchief
A collaborative product between Shimanami Co., Ltd. and Shichifuku Towel Co., Ltd.
This towel handkerchief is part of the "Imabari Towel" brand, created in collaboration with Shichifuku Towel, a towel manufacturing company in Imabari City, Ehime Prefecture.
Shimanyami Lemon Cheesecake
This lemon cheesecake uses lemons from Oshima Island in Imabari City, Ehime Prefecture.
The lemons are carefully grown on our own farm.
Shimanyami Setoka Cheesecake
is made with Setoka citrus fruit from Omishima Island in Imabari City, Ehime Prefecture, and Hakata salt, a specialty of Hakata Island in Imabari City.
It is a Setoka cheesecake made with a focus on locally sourced ingredients.
Shimanami Kaido Island Naminosuke Cookies
These cookies feature a cute design of "Shimanaminosuke" on packaging depicting the scenery of the Shimanami Kaido. They make a perfect souvenir from the Shimanami Kaido
Shima Naminosuke Petit Candy
A collaborative product between Shimanami Co., Ltd. and Rise Co., Ltd. A
cute tin containing mandarin orange flavored candies.
Convenient for carrying around, and can be used as a trinket box after the candies are gone – a two-in-one item!
[Available in 3 colors]
Shimanyami Iyokan Roll Cake
product between Shimanami Co., Ltd. and Fumido Confectionery.
Produced in collaboration with Fumido Confectionery, a confectionery manufacturer in Imabari City, Ehime Prefecture.
This roll cake uses Iyokan citrus fruit from Omishima Island in Imabari City, Ehime Prefecture.
Shimanyami Lemon Dorayaki
A collaborative product between Shimanami Co., Ltd. and Mitsusai.
Mitsusai, a specialty dorayaki shop in Matsuyama, uses lemons from Oshima Island in their dorayaki.
The refreshing flavor of lemon adds a touch of elegance to the taste.
Shimanyami Lemon Financier
A collaborative product between Shimanami Co., Ltd. and Mitsusai.
Mitsusai, a dorayaki specialty shop in Matsuyama, has created a financier using lemons from Oshima Island. A
jelly-like lemon filling is kneaded into the dough, resulting in a flavorful taste where you can really feel the lemon's aroma.
Shima Naminosuke Travel Sticker
Original stickers from Shimanami Co., Ltd.
The design is packed with memories of Shimanaminosuke's journey along the Shimanami Kaido.
[Types] 6 types in total
Shimanyami Magnet
These are original magnets featuring Shima Naminosuke and scenes from the Shimanami Kaido.
[Types] 4 types in total
Shimanyami Masking Tape
A collaborative product between Shimanami Co., Ltd. and Kakukei Co., Ltd.
This masking tape features cute designs of Shimanami Kaido's gourmet food, oranges, and Tsuruhime, sure to lift your spirits every time you use it.
[Types] 3 types in total
Shima Naminosuke plush toy
This plush keychain has a soft, fluffy, and smooth texture that makes you want to keep touching it.
Its palm-sized design makes it perfect for carrying around.
Take it with you on your Shimanami Kaido trip or as a memento of your journey.
Shima Naminosuke Headband
These adorable cat ear headbands let you transform into Shima Naminosuke!
Their fluffy texture makes them incredibly comfortable and enhances your cuteness!
Wearing them at a Shimanami roadside station might just bring you good luck…?!
Shima Naminosuke Plastic Model-Style Keychain
This unique, model-kit-style keychain features sticker designs of travel companions.
With its playful design, it's the perfect, slightly unusual souvenir from the Shimanami Kaido.
Shima Naminosuke Gacha Keychain
These Shima Naminosuke gacha keychains are only available at roadside stations along the Shimanami Kaido.
With a wide variety of 8 different designs, it's a surprise which one you'll get! Each design is adorable and perfect as a souvenir of your trip or as a collectible.
[Types] Total 8 types
Shimanyami Coaster
A collaborative product between Shimanami Co., Ltd. and Kobayashi Kenko. These
coasters are environmentally friendly, making effective use of recycled materials.
Enjoy the unique scent and texture of 100-year-old cypress wood, finished with the masterful techniques that Kobayashi Kenko of Imabari is proud of.
[Types] 5 types in total
Shimanyami Lemon Jakoten
A collaborative product between Shimanami Co., Ltd. and Aoki Kamaboko Store.
Produced in collaboration with Aoki Kamaboko Store, a fish paste shop in Ehime Prefecture.
uses lemons from Oshima Island in Imabari City, Ehime Prefecture.
The lemons are carefully grown in-house.
Shimanyami Lemon Jakokatsu
A collaborative product between Shimanami Co., Ltd. and Aoki Kamaboko Store.
A joint production with Aoki Kamaboko Store
, a fish paste shop in Ehime Prefecture. This is a fried fish cake made with lemons from Oshima Island in Imabari City, Ehime Prefecture.
The lemons are carefully grown in-house.
Shimanyami Lemon Menchi Katsu
A collaborative product between Shimanami Co., Ltd. and Beecock Foods Co., Ltd.
Produced in collaboration with Beecock Foods, a food manufacturer in Ehime Prefecture.
This minced meat cutlet uses lemon juice and zest from Oshima Island in Imabari City, Ehime Prefecture, and domestically raised chicken.
Home-grown lemons
These are specially cultivated lemons grown on Oshima Island in Imabari City, Ehime Prefecture, by Shimanami Co., Ltd