The efforts of Shimanami Shoten were featured in " Imabari Shimanami Tsushin "
What is " Shimanyami Shoten "?
"Shimanyami Shoten," a regional brand that promotes the charms of the Shimanami Kaido and Imabari, was established in 2025 by Shimanami Co., Ltd.
■Main Initiatives
In fiscal year 2025, the company is working to promote the charms of the region through "product development."
They are cultivating lemons using abandoned farmland on the island and creating products using lemons grown on their own farm.
They are creating products using lemons grown on their own farm.
In addition, by collecting substandard (B-grade) citrus fruits from producers on the island and commercializing them, they are effectively utilizing resources that would otherwise be discarded and contributing to the revitalization of the region.
What is " Shimanaminosuke "?
Captivated by the nature and beautiful scenery of the Shimanami Kaido, I moved from the city to Imabari City.
Currently, I am involved in the activities of "Shimanyami Shoten" and working to promote the charm of the region.
Name: Shima Naminosuke (male)
Position: Super Executive Producer
Duties: Promoting the charms of Shimanami Kaido and Imabari
Birthday: November 17th (age unknown)
Hobbies: Traveling and trying out different foods
Personality: Although he looks tough, he is calm and gentle like the Seto Inland Sea
Recent news: He's gained a little weight from eating too much delicious food
■ Introducing our past activities and efforts in product development utilizing local resources (Instagram): Cycling jerseys , cycling T-shirts , thoughtful half-size handkerchiefs , home-grown Shimanami lemons, Setoka cheesecake, Shimanami Iyokan roll cake , Shimanami lemon jakoten ( fish cake) , Shimanami lemon jakokatsu (fish cutlet)